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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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How to Break Into Real-Estate Without Going to Jail

“Business, that’s easily defined – it’s other people’s money.” — Peter Drucker

“It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” — Donald Trump

“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful.” — Warren Buffett

Investing in real estate is about using other people’s money to increase one’s own personal wealth. It is not hard to hear a well-known business figure wax poetic about real estate. Robert Kiyosaki has said that he loves real estate because it is dumb as dirt. Meaning real estate is easy to understand and that anyone can master the fundamentals and build wealth using real estate.

The tax advantages alone make real estate a worthwhile addition to anyone’s wealth portfolio. Imagine having a property that pays you $6000 per year positive cashflow and imagine that that income is tax-free. What if you had 5 such properties? What about ten?

If these things are true, why do so many personal finance blogs steer clear of the topic of real estate investing while extolling the virtues of long-term investing in the stock market? And why have so many investors lost their investments through foreclosure because of this most recent real estate bust?

There are a myriad of ways to invest in real estate from mortgage-backed securities to REITs to tax liens. As a single investor, partner or part of a syndicate. Through properties bought for appreciation or cash flow. There are so many ways to interact with a property or group of properties for profit that the individual investor can get lost in the quagmire of information, courses and advice and end up going out with the tide, pushing up financial daisies or suffering any of the other terms used to describe financial catastrophes in today’s economy.

Because investing in real estate is a lot like specializing in a particular branch of medicine, this article is geared to the person who wants to own a tangible piece of property for investment purposes.

The Risks of Real Estate:

The risks of real estate are the same as any business and they are 1) liability 2) under capitalization 3) economies of scale 4) economic down turn 5) unknown exit strategy

Liability:

Unfortunately in America legal action is considered one of the acceptable ways for people to increase their wealth. If a property carries a mortgage, the bank will insist that the property owner carry liability insurance, but it doesn’t stop there. The savvy investor will explore the options of legal entities, LLCs and limited partnerships, before investing in even that first property.

Under Capitalization:

The most common reason that businesses fail is the lack of capital. Too many real estate investors are looking for the “no money down deal” which too many people take to mean free, free real estate. Whether or not an investor is able to acquire a property with no money down, that investor should have sufficient access to funds to cover taxes, insurance, 6 months of mortgage payments and repair costs.

Economies of scale:

Real estate investing can be and often is a capital intensive business and the costs are fixed. What this means is that a small investor must spread fixed costs over a few units and a large investor must spread fixed costs over a larger number of units. Vacancies, repairs, tenant damage that exceeds usual repair costs will affect a smaller investor to a much greater extent than a large investor. How do smaller investors become large? By systematically acquiring more properties, trading up and by partnering with other like-minded investors.

Economic down turn:

Factors precipitating an economic decline are outside of the control of an individual investor, yet an economic decline affects real estate exit strategies and affects the ROI of properties purchased for cashflow.

Unknown Exit Strategy:

The majority of people who purchase real estate buy with one strategy in mind: to resell the property quickly in an appreciating market. What if the market does not appreciate and you get stuck with a property? Is the cashflow sufficient to allow you to hold the property until the property turns around or will you have to let your property go in a fire sale at the same time others are doing the same?

The following are simple strategies that will allow you to break into real estate, keep your shirt and avoid the hoosegow.

1) Invest for cashflow
2) use legal entities to hold your properties
3) carry appropriate liability insurance
4) know when to buy
5) develop partners on the ground

Invest for Cashflow:

Cashflow will allow you to weather the storms of appreciation and devaluation. Additionally most of your cashflow will be tax-free. Simple rule of thumb for quickly analyzing properties:

a) Buy oven numbered plexes beginning with the number 4. Two units cover rents, one expenses and one goes in your pocket. With an 8 plex, 4 cover rents, two cover expenses and 2 goes in the pocket.
b) A property is worth roughly 100 times the monthly cashflow

Use legal entities:

Unfortunately America is the land of litigation and litigation is considered a socially acceptable way to make money. Proper use of legal entities can contain risk to one property and protect personal and private assets.

Carry appropriate liability insurance:

This one is self-explanatory.

Know when to buy:

Remember Buffett’s rule. It is time to sell when everyone is buying. When you buy for cashflow you won’t overpay for a property and when everyone is buying it is time to sell your underperforming properties. Keep your winners until you can trade your winners in for larger, performing properties.

Develop partners on the ground:

Developing your team is crucial to success. Property managers, mortgage brokers, and attorneys should be part of your team. If you are buying in a market you are unfamiliar with, ground partners become critical to your investment success. Don’t assume that because you live near a community you want to invest in, you are familiar with the dynamics of that community enough to safely invest. Develop your partners first.

Real estate is an essential part of any investment portfolio. Investing in a tangible piece of property is simple but team building, planning your exit strategy before you buy, and timing your purchases are part of the essential strategies for success. Forgetting the risks and ignoring the simple success strategies will wash many a would-be investor up on the shore or land him in the jail of failure.

Investment Resources: An Easy Way to Earn and Become Successful

Generally speaking, based on its basic definition as the way people comprehend the word, investment is the process of putting money into a business or an organization to earn money in return. It is one of the most popular methods of increasing your finances in a very easy way. In fact, as many people projects it, investing is always better than saving or depositing your money in the bank as investing can acquire less tax and higher revenue.

The process of investment starts with the different investment resources, especially for people. The money collected is processed to work or move on a specific business to earn. The investments may give a certain position or share in the company where the returns or the revenues are given back to the investors depending on some their investments. That means that if you invested a higher amount, then the returns are higher than others.

What is good in investing is that you don’t have to work to earn. All you have to do is to invest, and wait for the earnings to come. Good examples of investment methods or practices are a stock market and cooperatives.

There are several factors you need to consider when investing. These factors are important to ensure best results on your investment. Check the following factors below.

Company Background

The first important factor is to check the company background where you want to invest your money. The company should have a strong foundation and stable income with a forecast to exist in the next 20 years.

Investment Resources

You have to make sure and be certain that you have the right and accurate investment resources to invest. Do not put all your money on the investment. This consideration will give you security if there are problems that will arise.

Always Observe

The last factor is to be observant. Earnings may be easy with no efforts, but you have to observe the amount that you earn, and the rate of its earning. This consideration will help you decide if you have to continue the investment or back it out immediately.

Conclusion

Investing may be an easy way to be successful, isn’t it. But before putting your resources, you have to be knowledgeable about what are the pros and cons of investments. If you fail to do so might lead to a waste of money, time, and effort. The question is, are you ready to make investments now?