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Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

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How to Break Into Real-Estate Without Going to Jail

“Business, that’s easily defined – it’s other people’s money.” — Peter Drucker

“It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” — Donald Trump

“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful.” — Warren Buffett

Investing in real estate is about using other people’s money to increase one’s own personal wealth. It is not hard to hear a well-known business figure wax poetic about real estate. Robert Kiyosaki has said that he loves real estate because it is dumb as dirt. Meaning real estate is easy to understand and that anyone can master the fundamentals and build wealth using real estate.

The tax advantages alone make real estate a worthwhile addition to anyone’s wealth portfolio. Imagine having a property that pays you $6000 per year positive cashflow and imagine that that income is tax-free. What if you had 5 such properties? What about ten?

If these things are true, why do so many personal finance blogs steer clear of the topic of real estate investing while extolling the virtues of long-term investing in the stock market? And why have so many investors lost their investments through foreclosure because of this most recent real estate bust?

There are a myriad of ways to invest in real estate from mortgage-backed securities to REITs to tax liens. As a single investor, partner or part of a syndicate. Through properties bought for appreciation or cash flow. There are so many ways to interact with a property or group of properties for profit that the individual investor can get lost in the quagmire of information, courses and advice and end up going out with the tide, pushing up financial daisies or suffering any of the other terms used to describe financial catastrophes in today’s economy.

Because investing in real estate is a lot like specializing in a particular branch of medicine, this article is geared to the person who wants to own a tangible piece of property for investment purposes.

The Risks of Real Estate:

The risks of real estate are the same as any business and they are 1) liability 2) under capitalization 3) economies of scale 4) economic down turn 5) unknown exit strategy

Liability:

Unfortunately in America legal action is considered one of the acceptable ways for people to increase their wealth. If a property carries a mortgage, the bank will insist that the property owner carry liability insurance, but it doesn’t stop there. The savvy investor will explore the options of legal entities, LLCs and limited partnerships, before investing in even that first property.

Under Capitalization:

The most common reason that businesses fail is the lack of capital. Too many real estate investors are looking for the “no money down deal” which too many people take to mean free, free real estate. Whether or not an investor is able to acquire a property with no money down, that investor should have sufficient access to funds to cover taxes, insurance, 6 months of mortgage payments and repair costs.

Economies of scale:

Real estate investing can be and often is a capital intensive business and the costs are fixed. What this means is that a small investor must spread fixed costs over a few units and a large investor must spread fixed costs over a larger number of units. Vacancies, repairs, tenant damage that exceeds usual repair costs will affect a smaller investor to a much greater extent than a large investor. How do smaller investors become large? By systematically acquiring more properties, trading up and by partnering with other like-minded investors.

Economic down turn:

Factors precipitating an economic decline are outside of the control of an individual investor, yet an economic decline affects real estate exit strategies and affects the ROI of properties purchased for cashflow.

Unknown Exit Strategy:

The majority of people who purchase real estate buy with one strategy in mind: to resell the property quickly in an appreciating market. What if the market does not appreciate and you get stuck with a property? Is the cashflow sufficient to allow you to hold the property until the property turns around or will you have to let your property go in a fire sale at the same time others are doing the same?

The following are simple strategies that will allow you to break into real estate, keep your shirt and avoid the hoosegow.

1) Invest for cashflow
2) use legal entities to hold your properties
3) carry appropriate liability insurance
4) know when to buy
5) develop partners on the ground

Invest for Cashflow:

Cashflow will allow you to weather the storms of appreciation and devaluation. Additionally most of your cashflow will be tax-free. Simple rule of thumb for quickly analyzing properties:

a) Buy oven numbered plexes beginning with the number 4. Two units cover rents, one expenses and one goes in your pocket. With an 8 plex, 4 cover rents, two cover expenses and 2 goes in the pocket.
b) A property is worth roughly 100 times the monthly cashflow

Use legal entities:

Unfortunately America is the land of litigation and litigation is considered a socially acceptable way to make money. Proper use of legal entities can contain risk to one property and protect personal and private assets.

Carry appropriate liability insurance:

This one is self-explanatory.

Know when to buy:

Remember Buffett’s rule. It is time to sell when everyone is buying. When you buy for cashflow you won’t overpay for a property and when everyone is buying it is time to sell your underperforming properties. Keep your winners until you can trade your winners in for larger, performing properties.

Develop partners on the ground:

Developing your team is crucial to success. Property managers, mortgage brokers, and attorneys should be part of your team. If you are buying in a market you are unfamiliar with, ground partners become critical to your investment success. Don’t assume that because you live near a community you want to invest in, you are familiar with the dynamics of that community enough to safely invest. Develop your partners first.

Real estate is an essential part of any investment portfolio. Investing in a tangible piece of property is simple but team building, planning your exit strategy before you buy, and timing your purchases are part of the essential strategies for success. Forgetting the risks and ignoring the simple success strategies will wash many a would-be investor up on the shore or land him in the jail of failure.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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